If I gave you the choice of buying a German or an American car based solely on quality, what would you choose? Obviously the German car. That's because they have a different standard for excellence than we do here, an entirely different level of engineering. So it's not totally surprising that their bike products echo the same reality. Enter Magura; a German company that designs and produces brakes and suspension for mountain bikes.
If you ride mountain bikes, you've probably heard of RockShox, SRAM, Shimano and Fox. They are the four giants that rule the mtb market in the states. And to be totally fair, they have some really great products. But something about Magura stands out, and that would be their innovation.
Let's start with their brakes. The MT8, their top of the line XC brake, is the lightest on the market. According to a direct test run by Bike Rumor, they have better stopping power than Shimano, and are far lighter than SRAM. What's not impressive about that? Usually you sacrifice weight for performance and vice versa. But not with Magura. Never mind the other detail that they did it with a larger and more ergonomic lever with arguably a much more comfortable and confident shape than either Shimano or SRAM.
Then you look at their suspension, and its even more impressive. Not only have Magura developed suspension lighter than Fox, but they've managed to create an electronic suspension system that is lighter than Fox's electric and non-electronic offerings. RockShox doesn't even have electronic lockout as they are still leaning heavily on their hydraulic systems that require bleeding to stay fresh. And the best part of Margura's light system? It's wireless.
Lighter than Fox (almost lighter than RockShox), electronic, and totally wireless. The future is now! Their new eLECT system allows the user to lock and unlock the suspension from a remote manually, or let the systems brain think for you, tuning the suspension every millisecond to adjust for the terrain. Not only that, but Magura introduced an electronic and wireless dropper post that works with the same remote, so you can have ultimate control of your whole bike right on your handlebar.
German innovation at it's absolute finest. That's why I ride Magura.